Meet the Scrumchums, scrumptiously fun plush food keychains that bring a whole new meaning to playing with your food. Each cute character has a soft plush body, an adorable embroidered, ever-smiling face, and a bright keychain that coordinates with its rarity group as shown below. Scrumchums plush food key chains are fun to mix and match, collect and trade, seeking out all the Scrumchum foodies and their BFFS - Best Foodie Friends!